It is usually obvious to a reader, just by glancing at a magazine cover, what the Magazine is about. For example a magazine filled with dark and dull colours, with men with heavy eye make-up on, hints towards a heavy metal magazine, and this suspicion will be confirmed when they spot the skull imagery and the stern expressions on the men. However some magazines go for a less obvious approach, using a minimal design for there front page, like just a head with little text around it, including the masthead. After a while it may be discovered that it is an indie music magazine.
A mass audience are those who consume mainstream or popular texts. Some examples of these could be Soaps or sitcoms.
On the contrary a niche audience is a much smaller audience, but a lot more influential.
When marketing any media Item, they look the demographics of their consumers. These are called 'GEARS'.
- Gender
- Ethnicity
- Age
- Religion/Nationality
- Socio-economic group
They also look at
- Sexuality
- Occupation
- Education
- Annual income
- Disposable income
- Current lifestyle
- Aspirational or Designed lifestyle culture
- Media interests
- Buying habits
- Loyalty to brands
They also put people into groups, according to their occupation and class. They are as follows:
Group A
- Lawyers
- Doctors
- Scientists
- Well paid professions
Group B
- Teachers
- Middle management
- Fairly well-paid professions
Group C1
- Junior management
- Bank Clerks
- Nurses
- 'White collar' professions
Group C2
- Electricians
- Plumbers
- Carpenters
- 'Blue collar' professions
Group D
- Manual workers
- Drivers
- Post sorters
Group E
- Students
- Unemployed
- Pensioners
As well as looking and demographics they also look at Psycho-graphics which are the personality and behavioural traits.
The 4 Cs model- Cross Cultural Consumer Characterisation:
- The Explorer
- The Succeeder
- The Resigned
- The Struggler
- The Mainstream
- The Aspirer
- The Reformer
You have shown a good deal of understanding of audience profiling.
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